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Course Overview

This course introduces participants to Blue Ocean Strategy and its practical application for creating uncontested market space. Delegates will learn to challenge assumptions, identify new opportunities, and design growth strategies that go beyond competition. TAP-C™ is used to engage teams in shaping and committing to innovation.

Course Objectives

• Understand the principles of Blue Ocean Strategy

• Apply tools such as the Strategy Canvas and Four Actions Framework

• Identify new opportunities for growth

• Use TAP-C™ to engage teams in strategic innovation

• Translate strategy into actionable initiatives

Course Outline

• Introduction to Blue Ocean Strategy

• Tools for analysis and opportunity identification

• Designing innovative value propositions

• Building strategy canvases and roadmaps

• Execution and alignment through TAP-C™

Target Audience

• Senior managers and strategists

• Entrepreneurs and business leaders

• Professionals seeking innovation frameworks

Methodology

• Case studies (Apple, Netflix, Cirque du Soleil)

• Group strategy design labs

• Practical applications of frameworks

Daily Agenda

• Day 1: Introduction to Blue Ocean and tools for opportunity analysis

• Day 2: Designing strategy canvases and value innovation

• Day 3: Execution, alignment, and embedding with TAP-C™

Conclusion

Delegates will return equipped to innovate strategically and create uncontested market opportunities.

Dates Available

Madrid

Doha

London

30/09/2025 - 02/10/2025

13/04/2026 - 15/04/2026

26/05/2026 - 28/05/2026